EMPLOYMENT HISTORY

June 2017 - Current

Part-Time, Short Term Contract Marketing Coordination

Website

Tasks Include:

  • I enjoy helping small business branding and promoting their products and services:

    • Designing editing and manage print material and product collateral

    • Monitor, maintain and manage social media sites, Google+, Facebook, Instagram

    • Manage and maintain website content

    • Prepare catalogs, objects, and articles for online viewing

    • Develop style guides and branding concepts

    • Strategic marketing  and budgets

    • Develop trade show collateral, site design, and coordination

    • Designing for and liaising with print and electronic media contractors

    • Liaising with web developers and designing websites and organising hosting services

    • Set up and maintain online advertising, social campaigns, AdWords, display advertising

    • Design, manage and report on EDM systems

    • Writing and tracking blog and discussion content and topics

    • Coordinating VAs and offshore tasking

https://www.wellnessignitor.coffee/

https://www.dansbuildingco.com.au/

https://tribebelonging.com.au/

https://www.interiorsbybelle.com/

https://www.inkainteriors.com.au/

https://www.veterangrappling.com/

https://www.jacarandacottages.com.au

https://www.thewickedweb.com.au/

https://www.sitesurveys.com.au/

https://www.sacredaromatics.com.au

May 2016 - June 2017

East Coast Bullbars: Marketing Coordinator

Duties Include:

  • Design, edit and manage print material; stationery, flyers, print advertising, product collateral

  • Compile photography brief to support web product listings, etching and profile

  • Monitor, maintain and manage social media sites, google+, Facebook, Instagram

  • Maintain website content and product releases

  • Prepare objects and articles for online viewing

  • Development of style guide and branding concepts

  • Compile marketing strategy and budget

  • Develop trade show collateral, site design and coordination

  • Organising quotes and liaising with print and electronic media contractors

  • Liaising with web developers for new website and hosting services

  • Set up and maintain online advertising, social campaigns, AdWords, display advertising

  • Design, manage and report on EDM system for product releases and news using MailChimp

  • Writing and tracking blog and discussion content and topics

  • Develop an animated character to assist in client navigation of the website

  • Reporting on insights and analytics

www.ecb.com.au
www.customalloy.com.au

www.hinobullbars.com.au/newtrade/ (access to traders only)

 

February 2016 - April 2016

Nucleo Studio: Digital Marketing Coordinator (Casual Contract)

Appointed to perform a specific role:

  • Evaluate and assess current digital campaigns for both the agency and clients

  • Develop adjustments to Nucleo campaigns

 

September 2014 – February 2016
NSW Crown Holiday Parks Trust: Marketing Coordinator

Duties Include:

  • Design, edit and manage park print material; loyalty and business cards, flyers, print advertising, park maps, web content

  • Compile photography brief to support media releases and activities

  • Monitor, maintain and manage social media sites, google+, facebook, Instagram, the 37 parks, and 3 groups

  • Maintain website content and prepare objects and articles for online viewing

  • Development of colour pallets and branding concepts

  • Organising quotes and liaising with print and electronic media contractors

  • Developed direct connections from online travel agents to booking systems without using 3rd party booking channels

  • Set up and maintain listings for online travel agents Booking.com, Expedia, Turu,  and Agoda for all parks

  • Trained park managers to help them maintain their individual online and social media content

www.northcoastholidayparks.com.au
www.southcoastparks.com.au
www.inlandwaters.com.au


May 2011 – August 2014
Kathmandu: Store Manager
Duties Include:

  • Set up new stores in Wagga Wagga & Coffs Harbour

  • Input into store layout

  • Liaise with tradespersons, contractors, property managers & head office

  • Manage stock incoming to initially stock store & organise stock room

  • Set up computer systems, employee log in machines, stock take systems & intranet

  • Coordinate staff, security & functionality of all areas

  • Recruitment, all rostering & training of staff

  • Organise and coordinate sale set up& decamp

  • Oversee & coordinate visual merchandising, mannequins, window displays, local marketing & point of sale materials

  • Initiate & develop community programs & sponsorship

  • Manage petty cash, till procedures, banking & staff purchases

  • Weekly, & monthly reporting on OH&S, policies & procedures, KPIs & sales

  • All aspects of managing the daily running of a large format outdoor adventure travel store 

Kathmandu Australia

 

January 2009 – February 2011
Dahlsens Building Supplies: Sales & Design

Dahlsens fitout and design assistance.


November 2006 – December 2008
Cue Clothing: Store Manager

Cue Australia

May 2004 – December 2006
White Stuff – Snow and Paddle Sports Sales and Hire: Retail Manager/Proprietor

March 2002 – April 2004
Falls Creek Resort Management: Event & Marketing Officer (Contract)
Duties Include:

  • Marketing and media management of the resort promotional events and activities

  • Photography to support media releases and activities

  • Overseeing and attending media events

  • Coordinating Chamber of Commerce meetings and events

  • Representing the resort in state and national tourism networks and programs

    • Legends Wine and High Country, Tourism Victoria, Parks Victoria

  • Organizing quotes and liaising with print and electronic media contractors

  • Write and edit editorial material and liaise with national and international journalists

  • Coordinate small and major functions for local, interstate and international groups including;

    • Photographic exhibitions

    • Tourism and government association meetings and events

Falls Creek


1997 – 2003
Project Management, Event Coordination & Sales/Marketing Consultant (Freelance out of ski season for 6 years)
Projects Include:

  • Manager & Marketing - Astra Lodge & Spa, Falls Creek

  • Conference Sales & Development - Freuaff Village Falls Creek

  • Sales & Marketing Consultant - Montana Holiday Cottages

  • Advertising Structure - Coastlife Adventures, Tathra

  • Refurbishment, Branding & Marketing - The Carrier Arms Hotel

  • The Man From Snowy River Bush Festival Coordination - Corryong

  • Easter Projects and Bush Fire Relief and Regeneration - Falls Creek Resort

  • Refurbishment, marketing, and development of Khancoban Lakeside Caravan Resort

  • Developed strategy and projects to market Khancoban and surrounding area as "The Power Of Adventure"

 

1997 – 2002
Selwyn Snowfields: Retail and Branding Manager (Winter only over a 6 year period)
Duties Include:

  • Developing branding for retail clothing and souvenirs

  • Development of business, display and marketing initiatives

  • Design and develop all branded retail clothing and accessories

  • Implementation of sales concepts

  • Restructure of staffing levels and procedures

  • Implementation of new retail systems

  • Daily cash handling, reconciliation and administration

  • The setting of KPIs, budgets and profit/loss

  • Buying/product and souvenir development

Selwyn Snowfields


June 1997 - December 1997
The Mill Winery & Restaurant: Operations & Marketing Manager (6-month Contract)


April 1995 –  May 1997
The Winemakers of Rutherglen (WOR)Marketing and Events Manager/ Coordinator/ Secretariat/Administrator

  • Represent WOR on all state and National platforms and tourism organisations

  • Implement and develop WOR electronic platforms, email and the first website in 1991

  • Performed all secretariate duties and responsibilities

  • Coordinator of the Winery Walkabout, Tastes Of Rutherglen and all WOR events, shows and Expos

  • Created and developed new events, The Legends, Tour De Muscat, Food & Wine Master Class

  • Developed and extended the Tastes weekend event into a 10-day festival

  • Developed the Canberra Expo of North East Victorian Wines, annual over the October long weekend

  • Facilitator and coordinator of the North East Victorian Winegrowers exhibit Wine Australia in Sydney 1996

The Winemakers Of Rutherglen


September 1992 - April 1995
R.L. Buller and Sons Winemakers
Sales and Marketing

  • Responsible for all sales and marketing activities in the Northern and Western NSW region

  • Implement and develop promotional material, swing tags with complementary recipes for wine, shelf talkers, etc

  • Coordinator of all Buller events, shows and Expos, winemakers dinners and tastings

    • Successfully launched Buller Semillon as the premium top selling Semillon on the North Shore of Sydney within the first 3 months

Buller Wines

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